Mustang Ad

Very cool concept campaign for the Ford Mustang:

This ad is all about material science - the billboard itself is actually constructed out of a translucent material (Lexan) which blurs the image of everything behind it, creating the illusion of motion. Lexan, by the way, is the material those indestructible water bottles are constructed from ("Nalgene").

For more great billboards check out Say No to Crack. Billboard concept by Ian Hart.