...I am now a keyword?

I just received an email from a friend notifying me that "You are now a keyword". What does that mean? Check this out:

The back story is I am speaking at an SEO/SEM conference later this year, and it appears as though the conference organizer has taken the liberty of bidding on the names of everyone who is speaking at the event.

I don’t know if I should be honoured or worried that my name has made it onto someone’s keyword list…