Engineering a better needle and thread

"Usability" is a funny thing: in order for a large volume of people to use your product, it must meet a minimum standard of usability, as otherwise people won't be able to figure out how to use it.

The strange thing is once a significant level of market penetration has been achieved, most companies assume that the minimum standard of usability has been exceeded - as if it wasn't good, why do so many people use it? Why change a good thing?

Well - just because something solves a problem, does not mean it solves the problem well. Case in point, the need and thread.

(image from Telegraph)

Needles do work, but damn are they annoying to work with. I've got pretty good eyes, and I still have trouble threading the eye of a needle.

But why change something that works? Could 100,000,000+ customers be wrong? Well, it turns out they can:

The Spiral Eye Needle takes a centuries old product, believed by hundreds of millions to be sufficient for their needs, and significantly improves on it.

What are the chances your product or service could also be improved?