New Mediaist is an Internet marketing  consulting firm. We help industry-leading firms plan, develop, and grow their online presence.<br />
New Mediaist is in the business of helping companies focus on what counts.<br />
Our measurement focused-approach helps businesses target their online marketing activities, enabling for the further development of recurring revenue sources and sustainable competitive advantages.

Not another article on the Facebook Platform

As covered in every major tech/business news source over the last week, Facebook recently opened up their user base to external companies via their Facebook platform program.

Enter iLike, a music recommendation engine and one of the first Facebook Platform applications. As of May 31st, 7:56 PM, iLike has 981,222 users on Facebook. The Facebook Platform has been live since May 24th. Therefore, Facebook users became iLike members at the rate of ~122,650 / Day.

The implications of this are significant to say the least, and I'll try not to delve into the obvious ones here.

What I find interesting about this case is it is further proof of the immense power a small number of companies have over North American Internet Users. It almost seems as though as the Internet grows larger and larger, power is consolidating into the hands of a small number of players: Google has search, Facebook has social networking, eBay auctions, craiglist classifieds, etc...

While this shouldn't be surprising, there is no doubt a certain irony in the fact that the Internet was supposed to "democratize" information and business. Instead, it seems a small number of super-organizations have emerged which present greater threats to personal privacy and information security than anything which existed before the 'net.