Immersive Marketing
Submitted by Ari on Fri, 05/04/2007 - 21:09.
I assume some term has already been coined for this type of ad but I am unaware of it, so I'll just call it immersive advertising:
Immersive Advertising: When an advertisement integrates itself with its natural surroundings, making it difficult to determine where the advertisement ends and reality begins.
Submitted by How to separate your business from the masses | New Mediaist (not verified) on Mon, 10/08/2007 - 06:35.
[...] some of the performers realized this, and therefore changed their strategy - they adopted more of a Immersive Advertising - making people more aware of their advertisement by better integrating it into their natural [...]
Submitted by Crocodile Eats Dog (not verified) on Fri, 06/29/2007 - 21:11.
[...] great example of immersive advertising, from Scholz & Friends, Berlin, Germany for the Neunkircher [...]