(Image from carcino.gen.nz)

It's great to see that old mediums (the public billboard is arguably one of the oldest forms of mass media) are being used in new and creative ways.

What I really love about these types of billboards is they blur the line between the advertisement and real life. The viewer of the billboard almost connects with the advertisement at a deeper level, as the advertisement is not just an image on paper, but rather part of "reality".