I saw the following advertisement in a Toronto Subway the other day:

At first, I actually had trouble understanding the ad.
I examined it closely,
twice.
But I couldn't figure it out -
what does UPS have to do with a nurse?

Then it occurred to me - this advertisement has nothing to do with UPS! This advertisement is for George Brown College. UPS has just done such an amazing branding job, that when I see the word BROWN used as a noun, I think UPS.

Al Ries famously explained a brand as "A singular idea or concept that you own inside the mind of the prospect."

Congratulations UPS, you've definitely gotten inside my head.

Does anyone else interpret this ad in the same way?