(MINI Cooper brings interactive media off the computer with their new RFID campaign)

Although it may be right out of Minority Report, the new Mini RFID campaign is still pretty snazzy.

The campaign works like this: current owners of mini coopers are invited to apply online for a special RFID key, which is then mailed to them. The mini owner then logs onto the mini website and leaves text messages in an account which is associated with their RFID key. The owner of the mini, RFID tag in hand, then returns to their car, starts it up, and drives around town, on the lookout for digitially-enabled mini cooper ads which will then *magically* display their messages.

The business world has been talking about all the cool uses for RFID for a while, but very few have actually taken action. Nice going whichever agency came up with this campaign. It is also nice that this campaign is a fully voluntary use of RFID on the part of the consumer, as RFID tag technology can have some pretty significant privacy concerns.

What are some other innovate uses of RFID tags for interactive marketing?

One I could forsee in the future is clothing tagged with RFID tags, so that when you enter a change room complementary pieces / accessories are recommended on a video screen.

Spotted over at the MotoringFile