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The need for a new media decision framework

(New media strategy needs a framework which can be used to both choose and develop interactive software)

As mentioned in my previous post on choosing goals for a new media project,
it seems all to common that new media people choose what software
(”tools”) they will use for a project before examining what it is they
actually want the project to achieve.

What these people (and interactive media strategy as a body of knowledge) need is a new media decision framework which could be used both when choosing the most appropriate interactive tool as well developing new tools.

Intellagirl over at “The Second Life Education Research” may be laying the foundation for such a framework unintentionally with her research in the categorization of online environments.
Although not specifically written from the business strategy
perspective, her attempt at breaking down interactive environments into
basic building blocks may be an appropriate method of developing a new
media development framework as well.

Link to Intellagirl’s page and a very similar thesis on the value of her research originally found at the fruits of imagination.

Comments

by ari (not verified) - 01/09/2007 - 07:58

Thanks for the comments - many parts of business is finding real world applications for concepts and/or products from academia - they go hand in hand :)

by Sarah "Intellagirl" Robbins (not verified) - 01/05/2007 - 09:19

Thanks for the positive comments. It's funny that you see an academic taxonomy as one that would be different, and yet useful, from a business approach. Education is a comodity now and I find myself marketing my classes as much as I would market a business product. We're all in the same game: delivering content in a way that makes a difference in the audience.
I'm glad my wrestling with these ideas is helpful. At times it's like nailing jello to the wall but it's worth the effort.
Sarah/intellagirl