Why long blog posts can be no good for business

When reading a magazine or newspaper, a
sub-title/synopsis usually accompanies an article title. This is
incredibly useful as it allows the reader to gauge whether they are
interested in an article’s content without spending the time to read it
(assuming the title isn’t self-explanatory). Without a synopsis, it is
that much easier for a potential reader to skip over your article.

So why don’t more bloggers include synopses at the top of their posts?

As an author, writing a one line synopsis can also be a very good
thought organization exercise. And let’s not forget that brevity is the
soul of wit.

With the Internet as my witness, from this day forward I will be
making a valiant attempt to including a synopsis with each lengthy blog
post.